1. Increase Traffic
The easiest way to boost your website is always to get more traffic. Having a blog is a very simple way of driving more traffic. It takes time to build up traffic so all the more reason to start today!
Good SEO results are helped by creating new engaging content with relevant keywords. By ranking blog posts you are directing traffic to your website from people interested in what you are writing about.
The better your blogs posts and the more value you are giving to people, the more traffic will eventually arrive to your website.
2. Build Authority
Building authority with both people and Google is a vital piece of the puzzle.
It allows you to show off your knowledge in your business sector. Those who read your blogs are going to be building trust in your information. As beings we are more trusting of those that are willing to share valuable information.
People buy from those they trust so sharing your knowledge through your blogs could even help you close more sales.
Blogging will also help you build your SEO authority. When people are visiting your website and staying to read the whole posts and maybe continuing on to search for more, shows Google your content is good. This will help you climb the Google rankings and build authority over your competitors
3. Give Your Business a Voice
Your blog is a space you can show some personality and bring more of a voice to your business. Blogging helps make your website less static and more human.
No amount of website content can beat a blog post at showing the personal side of your business. By adding blogs to your site you can touch on issues in your industry and write about things you and your company are passionate about.
When someone is able to feel like they can resonate or connect with your brand, they are more likely to choose you above a competitor.
4. Connect with your audience
All blogs will normally come with a comment section as standard. This really allows you to engage with your customers on a personal level.
This level of interaction is good for:
- Offering genuine help to people
- Building trust
- Showcasing knowledge
- Giving signals to Google this website is reliable & trustworthy
- Shows the website is active
- Allows space to show how good your customer service is
Your comments section is also a space you can gain valuable insights into what your customers want and need. You can use this to give you a step above your competition and offer exactly what your audience wants.
5. Boost social media posts
Adding things onto social media profiles can be difficult without new content. You can always generate content by re-posting things your audience is interested in BUT how much better would it be if within those posts you were able to share your blog posts.
Giving your audience valuable information and driving more traffic to your website.
Once you have written your blog:
- Create a nice image to share alongside it
- Write a short 200 words post
- Add a link back to your blog post at the end of your post
6. Allows you to connect your content together
A high ranking signal for your website is how your pages are linking together. When writing blogs you are able to link keywords back to your main pages.
Keyword – Boost Your Productivity
Sentence – ‘Cleaning on weekdays has been scientifically proven to boost your productivity.’
We would then add a link back to the appropriate content page, to the words ‘boost your productivity’.
Although we should not abuse this method, it is a perfect way to show Google and direct users to main content pages on your website.
Extra Tip: Writting high quality blogs, which give value back to the user, encourages other people to share your content and refer back to it from their own websites. This is another high ranking factor.
7. Start ranking for long-tail keywords
Long-tail keywords are explained very well by Forbes in saying “ A typical business website can often successfully rank for business-specific keywords (e.g., “Joe’s Drycleaners”), but will have a more difficult time ranking for highly-specific phrases like “How to get red wine out of silk”. “ By having more content you allow your site to rank higher for those lesser-used but better-converting keywords.
Long-tail keywords are less competitive making them easier to rank for.
Extra Tip: Blogs that rank well for long-tail keywords are often answering questions
8. Keeps your website fresh
Publishing relevant, engaging and helpful blog posts keeps your website updated. With the linking method mentioned above, it also makes your main website content work better for you.
Google loves ranking high quality websites, so you need to be working on yours and keeping it fresh.