WHO
Wilton Green is a luxury laundry service covering a wide area across London. Wilton Green Laundry specialises in delivering a high quality laundry and dry cleaning service to your door. They deliver in convenient 2 hour time slots like Waitrose or Ocado do for groceries. They pride themselves on reliability and quality of service. While their services are of the highest standard, Wilton Green’s pricing is competitive.
THE PROJECT
In an increasingly competitive marketplace, Wilton Green wanted to elevate their branding and improve the user experience for visitors to their website.
Wilton Green worked with our friends at the Add To Taste advertising agency in London to create the quality brand and an overall design that was consistent across their marketing materials. Redder then worked with both Wilton Green and Add to Taste to devise and build a bespoke digital system for integrated into a new website for their company from this design. We developed a system that is sophisticated under the surface to make the customer experience as simple and friendly as possible. Our bespoke system features:
- Customer registration and order history
- Delivery zones and timeslot management
- Discount vouchers
- Customer loyalty logic
- Order memory feature to recall users’ previous selections
- Dynamic cost calculations for different service levels
As part of Wilton Green’s package with Redder, we maintain and support the system to ensure it remains tip top for their customers, and to add amendments and enhancements when they’re needed.
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