The Ideal Length of Everything

We live in a time where brands are fighting for everyone’s attention, and we all consume fast-food-like information bites every day – quick, convenient and dirty. Each platform has its audience: young people, old people, tech people, business people, all sorts of people. Each audience has its attention span. So, as a brand, it’s important to know how much precious text you can use before you lose your audience’s interest. What’s the ideal length for your online content?

Some smart people over at SumAll and Buffer, infographic and social media specialists, have crunched some numbers and pixels together to make this stellar infographic, outlining the ‘ideal length of everything’. Take a look – there may be some useful tips to hone your messages to their optimum length:


And the ideal length of an infographic? I suppose we will never know.

Grab a PDF version of this infographic here or get the printable version here.

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What’s the ideal length for your online content?

Twitter: 71 – 100 characters – Tweets shorter than 100 characters have a 17% higher engagement rate
Hashtag: 6 characters – Don’t use spaces or special characters, don’t start with or only use numbers, and be careful with using slang.
Facebook: 40 character – Posts with 40 characters receive 86% more engagement than posts with a higher character count.
Google+: 60 characters – If your Google+ headline can’t be contained in one line, your first sentence must be a gripping teaser to get people to read more.
LinkedIn: 25 words – If you’re marketing to businesses, write a 16-25 word post . If you’re marketing to consumers, though, a 21-25 word post would get the most shares.
Blog Headlines: 6 Words – Only the first 3 words and the last 3 words of a headline tend to be read. Rather than worrying about length, you should focus on making every word count.
Blog Posts: 1,600 words – Overall, 74% of posts that are read are under 3 minutes long and 94% are under 6 minutes long.

Image credit:

SumAll – Clarity for all your data
Buffer – A Smarter Way to Share on Social Media