What is a website cookie?
Web browsers store small pieces of data that refer to functions and connections on the websites you visit. They can be used to remember your preferences, keep you logged into services or track your behavior on the website, or across multiple websites. They’re one of the reasons you see adverts on other websites for things you’ve viewed somewhere else. They can be useful and helpful, but sometimes intrusive and annoying.
Since cookies can track your behaviour and essentially take information about you and your preferences from one site and use this information elsewhere, concerns about privacy resulted in laws being passed about how personal data is handled through cookies.
Understanding Cookie Compliance in Europe
Without a cookie pop-up, your website runs the risk of not being compliant with GDPR requirements. This can result in significant fines and reputational damage. Implementing a cookie pop-up that blocks cookies before the user has accepted them provides added protection for users, ensuring that their data is only used with their explicit consent. A cookie pop-up is an essential element of any website that collects user data through cookies.
If your website has interactive features you will need to have a cookie control mechanism. These features include (but are not limited to):
- the capacity for you to log in
- analytic packages that store and analyse user data (eg. Google Analytics)
- Chat facilities
If your website has any interactivity for users and doesn’t currently have a cookie pop-up with a cookie consent mechanism that allows users to choose the level of cookies they are happy with, you need to install one as soon as possible. You also need to make sure that before the cookie choice has been made by the user, only cookies that are essential for the site to function are active, and all other cookies are blocked.
If you would like to know more about cookies on your website, whether or not your website is compliant with GDPR regulations, or if you’d like us to make your website compliant, please get in touch. We’d be happy to help.